Magazine Advert Analysis

A magazine advert is designed in order to make a target audience aware of an artist or bands new product. Magazines are great places to advertise because everyone that reads that magazine will fall under the artist/band's target audience and therefore it is a great way to raise awareness of themselves and their image, therefore make more money in the hope of gaining more fans. Advertising in magazines also can help spread news using word of mouth especially using social networking like Twitter. Adverts can be used to promote a new single, album or to promote a new product released by an artist or a tour/concert that the artist is performing at.

An example is Jessie J promoting her new debut album 'Who You Are' in a magazine. It is being advertised hear in the hope that her fans will see it and go and buy the album.

In this advert, the focus is on the artist Jessie J, she is looking 'at you' which implies she is trying to gain your attention and get you to read on. Her name as a logo in gold has implications that she is trying to be the best she can be. Also the fact that the rest of the writing is small implies that the main selling point is her, not her music. Her fans will react to her face rather than reading about the release date. The image is also the album cover. This has been chosen so that fans would recognise the image and probably instantly know that the advert is about her album, almost like a reminder to go buy it.