Branding

We discussed what we wanted our digipak and magazine advert to look like and decided on bright colours. Overall we want to follow these four house colours:

Bright Pink












Sparkly Silver












Black and White (Zebra Print)








Leopard Print










We decided to go with these as they represent the theme of the video which is fun and care free. The zebra print was influenced from the shoe chair scene and leopard print represents the wild side within the video. The pink and silver was chosen for the girly audience that the video is targeted at.
In terms of font, we wanted something fun, but more importantly clear and easy to read. The images should be bold and stand out to attract the audience.
On our Twitter page, we used a picture of the artist in a leopard print swimsuit, bright pink background for the information section and a zebra print background for the whole page.
This theme is also continued into the use of the digipak and magazine advert where the font was in hot pink and the background used was the sparkly silver.