Key Words

Wordle generates 'word clouds' which make the words that appear more frequently in the text, larger and stand out more. This helps us with our music video as we can see the most used words in order to help us know what to put in our music video. I typed in the lyrics of our chosen song into wordle.com. Here is the outcome:

The words that stand out the most are 'sexy', 'wild' and 'baby'. This shows that the song is fun and we want the artist to appear sexy and wild in the video, as the song says. Also the words 'touch' and 'body' are in a fairly big font which suggests the song would suit a video including voyeurism. The word 'dance' stands out as well so we are planning to have dancing and some dance routines included in the video.

Lyric Analysis

Email To Universal Records

Here is the email we sent to Universal asking permission to use the song 'Crazy, Sexy, Wild' by their artist Inna:

Music

Here is the song we have chosen for our video:

The song is upbeat, danceable and has room for us to create a narrative. As the song doesn't have a direct meaning or message to it, this means we can be more creative and think of our own storyline rather than a more detailed one that the lyrics suggest.

We have also decided not to watch the official music video until after creating our own as we don't want to be influenced too much by it. This shouldn't be a problem as it's not a very well known song and is unlikely to be shown on TV.

Textual Analysis of 'How We Do' by Rita Ora

Rita Ora - 'How We Do (Party)'

The video opens with shots of people dancing in a club-like area to show the atmosphere the song brings. Many pop music videos include dancing in them, especially if it is an upbeat song. Various party scenes are shown throughout the video, matching the lyrics as the song is about partying.

The costumes worn are bright coloured, and in some cases very little clothing as this is the typical type of clothing scene in pop music videos. The artist, Rita Ora, wears a variety of costumes throughout the video, some more revealing than others. This is to give sex appeal to the male audience, ensuring that the product caters for all. She is also seen doing seductive poses to help attract the male audience. In one scene, Rita Ora is scene sitting on a bed which could be taken as being quite suggestive. Many close ups of the artists face are shown to promote her.

The use of props helps set the atmosphere as drink is shown in the video along with random things such as animal heads, silly string and a snake. Many pop music videos include random scenes that don’t necessarily go with the song, to help keep the audience interested.

A variety of locations were also used, including the artist, Rita Ora sitting in a flower garden which doesn’t have anything to do with the song but is a bit unique.

Towards the end of the video, we see a party scene where everyone is dressed with UV paint. These bright colours go with the codes and conventions of a typical pop music video as this attracts the audience and keeps them interested.

Here is the music video to 'How We Do' by Rita Ora:
 

Textual Analysis of 'Tik Tok' By Ke$ha

This video is about Ke$ha being young and living life wanting to party and have fun all the time while being carefree and having no responsibilities. There are many close ups of her to show that she is the main character and the storyline revolves around her, but also to show how much fun she is having and how carefree she is. This is a convention in music videos as she is the selling point and the close ups show that she is the star. Other characters are shown as background singers/dancers/extras and they are shown in the background of the frame as they are less important that the star. Most music videos have conventions of using this type of framework. This is what we want to portray in our music video as the song we've chosen in about partying and having fun too. We want to show the main character having fun in a sexy way so we plan to use close ups similar to how they are used in this video.

The video uses special effects. The first one is to emphasise the word 'tipsy' but throughout the video, there are 1 second shots that turn the scene into a black and white film. These shots are good to keep the audience interested.

There are extra actors used in this music video and this boy is used to create a sexual innuendo which appeals to the target audience. This creates a comedic and cheeky character that is entertaining for the audience. In our video we hope to bring some sexual moments as implied throughout the song 'Crazy, SEXY, Wild'.

This video is similar to an idea we had for ours. We decided we wanted our video to be rebelious and daring and had ideas to involve the police in some way. We wanted to get police tape, handcuffs and a sexy police costume in order to portray the rebeliousness throughout the video. This also provides us with ideas for many different costumes and locations which are needed and demonstrated well in this video.

This is also similar to our video as we wanted a scene where glitter/confetti would rain down on the characters creating a fun party atmosphere. We think we could have a lot of fun with it and get a really good unique shot like in this shot. This shot also shows us another costume change for Ke$ha and we hope to have as many costume and location changes as we can to keep the audience engaged. This is done well in this video.

This shot portrays another costume change. Although there are some random things in this video and not all shots are matched to the lyrics, this is one of the few where the lyric does match the video: it is a shot of her entering the party just as the lyric says 'the party don't start til I walk in'. Another example of matching lyric/video connection is when she sings about Mick Jagger and someone dressed as Mick Jagger pulls up in a gold car. We hope to create a mix of matching lyrics to shots but also having a bit of random fun shots in there too to keep in entertaining and not be too predictable.

The last scene is very similar to what we want. We want to end in a house party style similar to this shot. This draws the whole of the storyline together as Ke$ha was partying during the day and continues into the night implying that she doesnt stop, doesnt want to stop and doesn't need to stop. This gives the audience a meaning of 24/7 carefree fun which is very entertaining to watch.

Textual Analysis of 'Toxic' by Britney Spears

Britney Spears - Toxic

This is the chosen video we analysed in class.

The music video to ‘Toxic’ by Britney Spears includes a lot of voyeurism and Britney is sexualised to be treated like an object. This attracts the male audience as the video focuses on her looks and her body.

Britney has a range of looks in the video, including scenes where she has blonde, brown and even red hair. She is seen as a sexy air hostess, in fancy dress costume and also a more rebellious girl on a motorbike. By having a range of looks, this means more male audiences will be attracted to her and watch the video as it caters for all. The revealing diamond costume is purposely put in to please the male audience who are part of the target audience for this video.

 

 

Rapid editing is used to match the fast beat of the song and keep the audience interested by switching from a variety of scenes. The narrative of this music video shows Britney having power over the men and having control. She is seen kissing a variety of men and then taking advantage of them by stealing things from their pocket and poisoning them.

 

There are many close ups of Britney’s face as the aim of the music video is to promote the artist. Many long shots are shown to reveal the whole of Britney’s body and to show her flexibility through dance moves during the laser scene.

 

Here is the music video to 'Toxic' by Britney Spears: