Textual Analysis of 'Tik Tok' By Ke$ha

This video is about Ke$ha being young and living life wanting to party and have fun all the time while being carefree and having no responsibilities. There are many close ups of her to show that she is the main character and the storyline revolves around her, but also to show how much fun she is having and how carefree she is. This is a convention in music videos as she is the selling point and the close ups show that she is the star. Other characters are shown as background singers/dancers/extras and they are shown in the background of the frame as they are less important that the star. Most music videos have conventions of using this type of framework. This is what we want to portray in our music video as the song we've chosen in about partying and having fun too. We want to show the main character having fun in a sexy way so we plan to use close ups similar to how they are used in this video.

The video uses special effects. The first one is to emphasise the word 'tipsy' but throughout the video, there are 1 second shots that turn the scene into a black and white film. These shots are good to keep the audience interested.

There are extra actors used in this music video and this boy is used to create a sexual innuendo which appeals to the target audience. This creates a comedic and cheeky character that is entertaining for the audience. In our video we hope to bring some sexual moments as implied throughout the song 'Crazy, SEXY, Wild'.

This video is similar to an idea we had for ours. We decided we wanted our video to be rebelious and daring and had ideas to involve the police in some way. We wanted to get police tape, handcuffs and a sexy police costume in order to portray the rebeliousness throughout the video. This also provides us with ideas for many different costumes and locations which are needed and demonstrated well in this video.

This is also similar to our video as we wanted a scene where glitter/confetti would rain down on the characters creating a fun party atmosphere. We think we could have a lot of fun with it and get a really good unique shot like in this shot. This shot also shows us another costume change for Ke$ha and we hope to have as many costume and location changes as we can to keep the audience engaged. This is done well in this video.

This shot portrays another costume change. Although there are some random things in this video and not all shots are matched to the lyrics, this is one of the few where the lyric does match the video: it is a shot of her entering the party just as the lyric says 'the party don't start til I walk in'. Another example of matching lyric/video connection is when she sings about Mick Jagger and someone dressed as Mick Jagger pulls up in a gold car. We hope to create a mix of matching lyrics to shots but also having a bit of random fun shots in there too to keep in entertaining and not be too predictable.

The last scene is very similar to what we want. We want to end in a house party style similar to this shot. This draws the whole of the storyline together as Ke$ha was partying during the day and continues into the night implying that she doesnt stop, doesnt want to stop and doesn't need to stop. This gives the audience a meaning of 24/7 carefree fun which is very entertaining to watch.