Focus Group

We asked teenage males and females the questions for our focus group as these are the main target audience for our music video. Their answers would be more helpful than those who we are not aiming the product at.

1.What images come to mind when you hear the words 'pop music video'?

2. What artists come to mind when you hear the words 'pop music video'?

3. What do you think makes a good pop music video?

4. Do music videos influence your decision whether to purchase the song or not?

5. What are some good examples of a successful music video?

6. What kind of music video would you put with the song 'Crazy Sexy Wild' by Inna?

We found out that the main images that come to mind with the words 'pop music video' are things like party, lights, drink, dancing etc. A video with a lot of action and bright colours attracts teenage audiences and when asked what artists come to mind, most of the answers were female. Female artists attract both female and male audiences so voyeurism helps advertise the artist.

When asked if music videos influences their decision whether to purchase the song or not, the majority said no as they purchase for the music instead. However one answer said the video for 'Gangnam Style' influenced them to purchase it as it has a well known dance in it. Another good example of a successful music video was 'Sexy And I Know It' which shows that catchy, dance-filled music videos are popular and successful as viewers will watch them numerous times to follow the dance routine.