Intended Audience
Knowing your audience is extremely important as institutions and audiences work together and wouldn’t work at all without each other. Knowing the size of and the reaction from an audience is a way of showing success. A target audience is defined by age, gender, interests etc.
The intended audience for our music video are mainly females aged 13 – 30 as this is the age group that are most interested in pop/dance music. We are mainly aiming the video towards females as they can relate to the artist who could also be a role model to them however because of voyeurism we could also target this video at males as well.
We are targeting young outgoing people as this means they can relate to the video and enjoy it more. This helps us know where and how to advertise as we know the type of places they may spend time at.
Here is an audience profile of the type of person we are targeting:
We are targeting young outgoing people as this means they can relate to the video and enjoy it more. This helps us know where and how to advertise as we know the type of places they may spend time at.
Here is an audience profile of the type of person we are targeting:
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